Marketing for Homes

LIST. MARKET. SELL.

A Team of Professional Marketers

Standing behind every Sage agent is cast of talented professionals whose sole job is to provide them with support. Sage employs industry-leading graphic design and marketing professionals whose business it is to stay on top of marketing trends and tweak the Sage approach to ensure it remains ahead of the curve.

The Sage Digital Marketing Plan for your Listing

For Sage Real Estate to sell your home for the highest amount possible in the shortest amount of time we must ensure that your home receives maximum exposure. Exposure is everything.

To this end, Sage Real Estate has developed a comprehensive marketing campaign that we execute for every one of our listings. By incorporating traditional print media with cutting edge digital marketing we have all of the tools necessary to make a very strong impression on the marketplace which will achieve the goal of attaining maximum exposure for your home.

We leverage a wide array of different marketing tools to help you sell your home for the highest possible price in the least amount of time.

Our multi-platform marketing approach includes:

• Guidance in home preparation and staging your home
• Professional photographs
• Graphic artist designed feature sheets
• Postcards
• Signage
• Open Houses (where appropriate)
• A complete Digital Marketing Plan tailored specifically for the sale of your home.

The comprehensiveness of this campaign on a variety of platforms will ensure exposure of your home to the largest possible audience of qualified buyers, thereby greatly increasing the opportunity for it to sell at top market dollar. The reach of this campaign extends far beyond simply placing the property onto the MLS system.

And the important part is Sage Real Estate’s marketing works. And we have the performance statistics that prove it: Sage Performance (click here to view) 

Digital Marketing |A Picture is Worth a Thousand Words

SAGE HELPS YOUR HOME LOOK ITS SUNDAY BEST!

Photographs are the cornerstone of any listing marketing campaign. As they are used in everything from the home’s Individual Listing Website to the feature sheets and formulate the visual impact of the home’s internet presence, photographs must be of top quality. Ensuring that only professional photographs, which position the property in the best light, are used, is instrumental to the effectiveness of the whole campaign. Read more…

Digital Marketing | Individual Listing Website

INDIVIDUAL LISTING WEBSITE

The Individual listing site is the keystone of the Sage Comprehensive Marketing Campaign as it will become the target focal point of the digital marketing for your home. Once there, at your home’s own website, prospective buyers will be able to obtain all pertinent information about your home, view its virtual tour, professional photographs, video slideshow and map its location. Buyers can easily contact your salesperson from that site to ask further questions or request an appointment to see through. Read more…

Digital Marketing | Individual Listing Website Report

INDIVIDUAL LISTING WEBSITE REPORT

Sage Real Estate will provide you with reports showing how people are engaging with your home’s individual listing website. These reports are impressive and comprehensive. They deliver valuable statistical information about the results of our digital marketing strategies. These reports will identify exactly how many people came to visit the site, where they came from and how engaged they became with the site. You become intimately aware of the exact results of the marketing tactics. This is valuable information that previously has just not been attainable. This is a very good example of how technology benefits Sage Sellers. Read more…

Digital Marketing | Listing Video Slideshow

LISTING VIDEO SLIDESHOW

Sage Real Estate will create a professional looking video listing slideshow for your listing that is then loaded on the Individual Listing Website and YouTube. Read more…

Digital Marketing | Virtual Tour

VIRTUAL TOUR

Sage Real Estate will have a virtual tour prepared from the professional photographs that have been taken of your home. This virtual tour will be marketed together with the MLS listing that gets distributed to every member of the Toronto Real Estate Board. Prospective buyers visiting MLS online will have access to the tour thereby enhancing the presentation of your home. We are committed to providing virtual tours on all of our listings. Read more…

Digital Marketing | LinkedIn

LEVERAGING LINKEDIN

LinkedIn can be another effective manner to maximize a listing’s exposure. A linkedIn profile provides yet one more avenue that we can leverage to its maximum for our Seller’s benefit. We create a power point slide show and upload it to your salesperson’s SlideShare account together with the PDF of the feature sheet of your home. From there we can then have it appear on the salesperson’s LinkedIn profile. Read more…

Digital Marketing | Google Pay Per Click

GOOGLE PAY-PER-CLICK CAMPAIGN

Sage Real Estate will develop a Google pay-per-click (PPC) campaign to promote your home. A Google PPC campaign allows us to position your home’s listing website on the first page of Google in the sponsored results for specific keywords. This is a great way to increase the overall awareness of your home. The purpose of these ads would be to drive qualified traffic to your home’s Individual Listing Website and then to capture these visitors as potential buyers. Read more…

Digital Marketing | Email Blast

EMAIL BLAST

We quickly market your home to 500 of the top agents in the city by sending them an email outlining the highlights of your home and directly linking these agents to your home’s individual website. Read more…

AT THE END OF THE DAY. . . EXPOSURE IS EVERYTHING.