Sage’s Residential Marketing Program

Sage has developed a unique and powerful approach to listing, marketing and selling its clients’ homes.

Sage’s listing marketing program has been developed with the knowledge that today’s purchase decisions
are not based solely upon a property’s location and physical attributes. Decisions to buy are triggered by the
overall benefits of owning and living in a very specific home.

A major benefit is the lifestyle that would be fulfilled by living there. Factors such as a home’s
neighbourhood, shops, schools, parks, etc. help formulate the benefit model.

What type of people would want to call this property home? Who better to know than the current owner?

Sage collaborates with its clients to identify each home’s benefits and establish an appropriate target market.
Sage’s in-house marketing team then crafts a message utilizing those benefits to attract the right buyers.

A simple, compelling strategy.

The appropriate message must be effectively delivered to and received by the target group. Because more
than 90% of Buyers search online, that is where Sage concentrates its efforts.

Sage’s robust marketing program exposes its clients’ homes locally, nationally and internationally to amass
the greatest pool of targeted, potential buyers. Exposure has now become key.

No single salesperson can effectively do this alone.

Sage’s in-house team of professional Graphic Designers and Marketers accept the responsibility of executing
the marketing program for every Sage listing.

The marketing program leverages both cutting edge digital and proven traditional print media.

Sage’s Marketing Program Components …

Marketing Exposure
Sage’s impressive combination of both digital and traditional initiatives welcome buyers home with open arms.
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Lifestyle Marketing
Channels the emotional benefits and experience of
living in a home to potential buyers.

Sage is well ahead of the curve in this regard.

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Each property listed with Sage has its very own
personalized property website.

These websites tell all.

Buyers love being able to quickly access all
relevant property information. Properties have
been sold based solely upon the websites
Sage developed.

Sage embraces the latest of technologies.

Beautiful professional photographs highlight and
convey benefits with ease.

Professional Photographers are utilized to generate
the best possible representation.

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Email Blasts
Sage selectively accesses its database of some
38,000 Toronto Real Estate agents to launch every
listing and keep it top-of-mind.

Syndication
One website is simply not enough.

Sage’s marketing extends to more than twenty
separate, far-reaching websites.

This syndication includes:

Realtor.ca – The largest and single most important
listing search portal in Canada.

SageRealEstate.ca – Prominent positioning on
Sage’s highly-visited brokerage website.

Uniquehomes.com – A renowned, international
luxury real estate website.

WallStreetJournal.com – Incredible exposure
across Canada, U.S., Europe, Russia, and Asia.

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A Google Pay Per Click advertising campaign
positions Sage listing websites on the first page
of Google Results (in the sponsored section) for
specific keywords.

The relevant target market can directly access
appropriate Sage listings.

Sage’s brokerage search engine optimization
strategy places Sage listings high in hyper-local search
results in Google.

Sage listed properties get seen…

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Sage Real Estate listings have a virtual tour
prepared from the professional photographs.
These get marketed both to the target market
and TREB agents through Toronto MLS.
Sage knows what its doing in social media arenas.

Sage listings get displayed on the largest video
platform on the planet, YouTube.

When skillfully utilzed, Facebook is an effective tool for
exposing a home to a larger network of people. Sage
knows the ins and outs of appropriately leveraging
facebook to maximize exposure of Sage listings.

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Print is not dead.

Print materials still have their place, especially when
utilized in conjunction with an integrated print and
digital media campaign that has been designed by
professional Graphic Designers.

Sage Graphic Designers work tirelessly to ensure Sage
listings stand apart from the rest.

Beautiful property brochures keep that impression
top-of-mind.

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Postcards announce the launch of a new Sage listing
to those in the area because six percent of homes sell
to friends or neighbours.
Sage’s simple and striking lawn signs ensure that
Sage listings get noticed.

They also direct buyers to the property’s website.

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RESULTS

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Sage’s results speak for themselves. Sage listings sell, on average, at 102.7% of list price as compared to the competition at 98.55%.* That means Sage clients average a whopping 4.15% more on the sale of their homes. And, they are sold more quickly too. Sage’s average days-on-market is 22 days as compared to the competition’s average 25 days.*

*Based upon Toronto Real Estate Board 2012 MLS statistics GTA.